“Beyond Slide Decks and Reports: Innovative Ways to Communicate UX Research Findings to Product Managers and Stakeholders”
Creating a slide deck to convey insights from UX research studies to higher management can be problematic because it often leads to oversimplification and a lack of depth in the insights presented. While a slide deck can summarise findings and highlight key takeaways, it is not a substitute for a detailed and nuanced understanding of user needs and behaviours.
One of the main issues with slide decks is that they often prioritize brevity and simplicity over accuracy and nuance. In an effort to make the findings more accessible to non-experts, researchers may oversimplify complex user behaviours and needs, leading to a shallow understanding of the problem at hand. Additionally, slide decks may not allow for an in-depth exploration of user feedback and may not provide the necessary context and background to understand the research findings fully.
Ultimately, the ideal way of narrating the story of a UX research study and its insights will depend on the specific context and audience. However, it is important for researchers to prioritize accuracy and depth in their findings, while also finding ways to make their research accessible and engaging for non-experts.
Here are 2 examples of presenting your insights:
Example 1: User-centered design workshop
A UX researcher at a financial services company conducted a study on the user experience of their mobile app. Instead of creating a slide deck to convey their findings to higher management, the researcher organized a user-centred design workshop. The workshop included stakeholders from across the organization, including product managers, designers, and developers.
During the workshop, the researcher presented the findings of the study and facilitated a discussion on how to incorporate user feedback into the design of the app. Participants were encouraged to collaborate and share ideas on how to improve the user experience of the app. This approach allowed for a more collaborative and inclusive way of incorporating user feedback into the design process, while still ensuring that the necessary depth and accuracy of the research findings were maintained.
Example 2: Storytelling Using Video
A UX research team at a social media company conducted a study on user behaviour around sharing and consuming video content. As part of the study, the team used a combination of in-person interviews and remote user testing to gather insights from a diverse range of users.
To help convey their findings to the product management team, the research team created a compilation video of the user interviews and testing sessions. The video included highlights from each participant’s feedback and provided a clear picture of the different use cases and behaviours around video content.
During the presentation to the product management team, the research team played the video and used it as a starting point for discussion. The video served as a powerful tool to illustrate the key insights and pain points that users were experiencing. By seeing and hearing directly from users, the product management team was able to gain a deeper understanding of user needs and behaviours and was more receptive to the research team’s recommendations for product improvements.
As a result of the research findings and the compelling video, the product management team made significant changes to the video-sharing features on the platform. These changes resulted in increased engagement and satisfaction among users, demonstrating the value of user-centred research in driving product success.
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